ONE OF THE MOST CHARISMATIC CAREER OPTION - FASHION DESIGNING OF APPARELS & ACCESSORIES
Which is the basic definition of Fashion: “a
state of being, a mode of production, a fashion, a style, a garment, a complete
costume, of any kind” Fashion is an art form and an infinite variety of art
with a fascinating aspect in every century. The history of fashion started many
centuries ago. In the beginning, fashion was not considered a commercial endeavor,
but rather a personal matter. Designers were paid a little money to produce
the work that they also carried out their daily life activities as well. They
like to make something that is unique which is characteristic and arisen in
every fashion. Of course, there were some modifications and changes in fashion
over the last century, but the basic concept of the trends of creating a unique
fashion and changing or changing it is the same throughout the centuries. The
styles are ever-changing in every generation. Socio-cultural Influences The
social-cultural influences on the development of the fashion industry are very
influential. The emergence of feminism and feminist movements:
Fashion went through major changes as its work
evolved. The women were so unsatisfied with traditional fashion that they
preferred to create their own; besides, it was very difficult for people to
find a purpose to the society which was still not developed according to the
sociological point of view. Therefore, this new tendency created a demand for
creating a women’s identity which was different from that of the men: the
women’s style of wearing for that purpose became new and they used fashion to
make their own identity and make their own style. It is well recognized that it
is not an easy task to find a meaningful clothing, that is why every generation
creates its own unique fashion patterns.
Technology Effects Technology is an important
factor in the fashion industry: every generation shapes fashion through
technological means, it is considered a big challenge to design new and unique
clothing in everyday life. In the past, fashion was not a goal of design. One
of the reasons that led to a change of this attitude of many designers is the
arrival of technology, social and political changes that made many people
dissatisfied with current clothing and made them want to find other way.
Technology can create a fresh brand, people can engage in the creativity of
their dreams and the willingness to surprise others with new ways of doing
something is much faster in the fashion industry than in an ordinary everyday
life. It is obvious that fashion is a complex field of creative arts: its work
changes over time with time; yet, it is not always predictable.
However, it has certain characteristics which
are necessary: they should have something to which everyone can identify and
represent. The number of Fashion companies is growing with time: more than thousands
are competing with each other for the market share that can afford to use the
newest technology to create their own unique designs. This is an interesting
development that should be discussed thoroughly. In the end, those who use
high-tech equipment for the sake of creating designs and change them on the
basis of technological breakthroughs will have success and survive in the
industry. For those designers who use their creativity to win in the
competition and these companies will have loyal customers. It is very
interesting what different fashion companies tend to purchase: all kinds of new
clothes, shoes, handbags, clothing and accessories. The number of plants
producing fashion products is growing quite rapidly as well: it is well known
that most popular fashion items are hand-made products. Since many clothes are
not produced in factories, there is less profit: there will not be a new
manager in the clothing industry. Porter’s Five Forces Model The model Porter’s
five forces theory is an essential one. These five forces need to be viewed
carefully as they can influence the development of the fashion industry. The
main factors are threat of new entry and control of the market, threat of
substitute products or new technologies, bargaining power of suppliers,
bargaining power of buyers and threat of strong rivals.
Of course, the fashion industry has been
changing and evolving, but the main issues that have been addressed over the
years are: The threatened entry and control of the market with new entrants and
substitute products: a new company may announce the launch of a new brand that
consists of new products under the firm’s name. Thus, they are going to become
a threat to the old one. When a new product enters the market with quality and
uniform quality that was not available in the market previously, customers tend
to switch to the product that also offers the quality they wish to have; as a
result, a new competitor appeared. Thus, buyers also select the product that is
“excellent,” “good” or “royalty,” thus, creating a powerful bargaining power
for buyers over a company: the price the consumers should be charged, however,
remains to be a negative factor as it influences the production quality of any
goods
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