6 Steps to Make Shopify Store Product Listing

6 SIMPLE STEPS FOR STORE PRODUCT LISTING

Generally, people struggle with Keywords to target in Shopify Dropshipping business model, writing the perfect length, and how much use of keywords should be done. Unlike Amazon listings, descriptions in this model are not addressed much. Let’s address these points below;

WRITING FOR HUMAN AUDIENCE: Apart from the fact that your descriptions should use the right keywords to increase usability on Google and rank well, you should also consider the human element of your audience.

Will this listing really help the buyer in making a decision?

Does this listing provide sufficient information and pictures to the buyer?

Have I given my input completely to fully help any customer eventually convert?

 

MENTION BENEFITS: Any product listing should mention complete benefits of the product which should not be vague, incomplete, and even slightly unhelpful to the potential customer. Remember, this will also reflect in not only on store listing visits, but also on search engines to potential searchers as well so you need to be smart about things. Focus on the why of things, rather than focusing on the features or the What of the product.

For e.g. A Shoulder brace support

A shoulder brace support in its listing should mention WHY the brace support would be helpful to any injured person, why its support would be different to other supports and why its going to help them get through their workout safely. The WHY is what will increase conversions when connected in a balance with features. Features only will never convert. Benefits of any product is exactly what provides “VALUE” to customers, not features. Tell the customers how the benefits of the product will improve their daily lives.

THE RIGHT SEO KEYWORDS: This is pretty simple, the right keywords in your product description will help search engines understand your pages better, and also fasten the search of any potential customer in finding out your listing. Now how to find the right keywords? Depends on the following;

·        Search volume

·        Keyword Competition

·        Type of keyword (Short/long tail)

These three pointers should always check in any right keyword. The right keyword will always have decent search volume, less keyword competition and long tail keywords. Long tail keywords by their nature will always have more intent shown in them, ALWAYS so will convert more. You can use keyword tools such as SEMRUSH or KWFinder to find out such keywords. 

KEYWORD PLACEMENT: Please avoid, keyword stuffing. Always place your keywords strategically. Your placement should be as follows;

·        Once in the page’s URL

·        Once in the product description title

·        Once or max twice in the body copy

·        Once in the image file name sequence.

·        This order should be enough for you to rank. Do not repeat your keywords often.

DESCRIPTION LENGTH: There is no fixed length of any listing’s description. It mostly depends on the potential buyer’s awareness levels. If your audience does not know A LOT about your product (Due to a special feature) then you would have to explain it fully to be able to convince them to buy. Conversely, if the product of yours doesn’t need much convincing due to its awareness already present in customers, then the descriptions can be short too for e.g. in Standard clothing. 

UNIQUE SEO DESCRIPTIONS: Technology has its limits as well. If you write SEO descriptions in a very similar way, with similar keywords – search engines will have trouble picking and optimizing which listing and when. This will create trouble for you and your ranking so be unique in every description.,

Stay tuned for the next topic 

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